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LIGHT BICYCLE
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Our goal was simple - we wanted to build lightweight, durable rims and wheelsets that were more accessible to riders. In order to do this sustainably, we needed to build out our own factory to have complete control over the quality, cost, and processes.
From our start in 2011, we have identified ourselves as a consumer-friendly brand rather than a “factory”. Factories have the negative connotation of being controlled by other companies and brands outside of the ownership group. That’s NOT us. From the carbon layup, CNC drilling, to building the e-commerce website, engineering and sales, everything is done in-house.
We take the time to customize products that suit our customer’s needs and expectations. From special configurations, custom decals, and quality hub and spoke brands, we offer options to reflect the lifestyles of our customers. We believe that the artisanship of handbuilt rims and wheels will never become outdated.
As Light Bicycle continues to grow, our rims advance with the acquisition of innovative engineers and skilled layup workers. We are continually testing new ideas and furthering the pursuit of lighter and stronger rims. Along the way many achievements have been made: tubeless compatibility for mountain and road rims, hookless options, bead-lock design, fatbike rims, single-wall construction, asymmetry, and the flyweight series. Nothing is more satisfying than delivering a premium riding experience to our customers.
Our first product was the first-ever Chinese made 29er rims, and we’ve been innovating ever since.
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