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URGE
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URGE Bike products was born from the meeting between Fred Glo (Tribe Sport Group) and Jean-Pierre "Zoobab" Garnier (URGE Snow products). Zoobab was looking to open up URGE, the ski and snowboard helmet brand he launched in 2001 with Phil Garcia, to mountain biking.
The project was a prototype of an open face helmet and the excitement grew quickly between them. To complete the board of partners, Fabien Barel (3 times DH World Champion), Christophe Gallo (Sales Director of Tribe Sport Group) and Laurent Cornec (associate owner of Tribe Sport Group) joined Fred and Zoobab to found URGE Bike products in 2008.
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