From our start in 2011, we have identified ourselves as a consumer-friendly brand rather than a “factory”. Factories have the negative connotation of being controlled by other companies and brands outside of the ownership group. That’s NOT us. From the carbon layup, CNC drilling, to building the e-commerce website, engineering and sales, everything is done in-house.
We take the time to customize products that suit our customer’s needs and expectations. From special configurations, custom decals, and quality hub and spoke brands, we offer options to reflect the lifestyles of our customers. We believe that the artisanship of handbuilt rims and wheels will never become outdated.
